President & CEO
"At SAFE-T-PROOF™ our mission is to save lives and secure property through innovative and elegantly engineered Earthquake Fastening Systems. By visiting our site, you've taken the first step in developing an action plan to help your family or company prepare. Our safety products are found in hundreds of schools, hospitals, Fortune 500 companies and homes throughout the world. Please browse our wide selection and contact us with any questions or needs you may have. We're always pleased to serve."
The SAFE-T-PROOF™ Way Of Life
SAFE-T-PROOF™ is committed to providing the most advanced earthquake preparation and fastening technologies available - ensuring the safety and well-being of our clients and friends. We realize the world is forever changing; natural disasters are continuing worldwide. If we, as a company and, more importantly, as human beings, can continue to help in preparing people for a safer future, then we are doing our job.
It's the SAFE-T-PROOF™ way of life. A leader in safety design & innovation with humble beginnings, SAFE-T-PROOF™ was founded by Michael Essrig in 1993 on the simple notion of protecting families from disaster related injuries and fatalities. A California native, Essrig remembered as a young boy experiencing the terror of the 1971 Sylmar Earthquake and barely escaping serious injury when all the furniture in the house started flying all over the place.
Birth of a Needed Service: Now a parent with two babies at home and a wife at work, he became frightened at what the next earthquake could do and decided it was time to be proactive instead of reactive. Essrig secured every piece of furniture in his house - installed safety latches on every cabinet and added an automatic gas shut-off valve. When he finished, he had peace of mind and that the idea that doing this for other people seemed to be a worthy and much needed service. He did his homework and – with a little encouragement from his friends – the company was born.
Real Test: Slowly but surely, the business expanded from preparing homes to servicing businesses, schools, and hospitals. All this hard work was put to the test on January 17, 1994. At 4:31 a.m. the ground shook and everything he had said and done was on the line. By the time the phones were back up, he knew he was in the right business. His phone began ringing off the hook with calls from clients thanking him for the preparations he had made. Everything he had fastened held and the emergency kits saved lives. However, he wasn’t quite ready for what came next.
Media Attention: The media picked up Michael's story and the phone calls - now 300 to 500 a day, seven days a week - became overwhelming! People lined up around the block waiting to buy fasteners and emergency supplies from his garage! His house was converted into a showroom and business soared from there. These humble beginnings launched SAFE-T-PROOF™ into what it is today: Now the leading disaster preparedness company of its kind, with services and products used and sold worldwide. SAFE-T-PROOF™ has since moved away from emergency supplies and food rations to focus exclusively on providing elegantly engineered solutions for fastening the contents of buildings – whether those be offices, labs, hospitals, or homes. These high-quality products provide safety for your loved ones and continuity for your business.
Pioneering Unique Awareness Campaigns: One of the world's first mobile earthquake simulators of its kind, the SAFE-T-PROOF™ Quake Cottage utilizes realistic, intense earthquake-like motion and audio-visual elements to create an immersive experience of being in an earthquake without the danger. A powerful teaching and educational tool, the SAFE-T-PROOF™ Quake Cottage can recreate the duration and intensity of shaking felt by people in parts of Loma Prieta near San Francisco during the 1989 (6.9 magnitude) earthquake or in parts of Los Angeles during the 1994 (6.7 magnitude) earthquake. These “rides,” only last approximately 30 seconds.
9.5 Magnitude Earthquake Experience, Anyone? Due to fault line size, Californians luckily will not experience earthquakes of much larger magnitude at home because, for the SAFE-T-PROOF™ Quake Cottage to replicate a 9.5 magnitude earthquake, this degree of shaking would need to continue for more than 11 minutes! So far no one has volunteered to ride it for that long. The SAFE-T-PROOF™ Quake Cottage has been featured on dozens of television programs and talk shows while educating the public on earthquakes, disaster preparedness, and fastening solutions for the home, office, and hospital. Winning the Western States Seismic Policy Council’s “Product of the Year” Award, the SAFE-T-PROOF™ Quake Cottage line now extends to clients such as the State of Alaska, the Department of Homeland Security, and the U.S. Navy.
Innovation: Additionally, SAFE-T-PROOF™ now features multiple “First Ever” products, such as the first earthquake cabinet latch: SeismoLatch. No wonder our company was recently named “One of the most innovative companies in the world”! (UPS)
Our Clients: Over the years, SAFE-T-PROOF™ has had the honor of serving hundreds of top-quality companies such as ARCO, AT&T, Boeing North America/Rocketdyne Division, USC, Cal-Tech University, Hewlett-Packard, MGM Studios, 20th Century Fox Studios, Walt Disney Studios, MCI WorldCom, NTT and Toshiba in Japan just to name a few. Dozens of California hospitals now use SAFE-T-PROOF™, including City of Hope National Medical Center and Cedar’s Sinai. SAFE-T-PROOF™ has been chosen widely in the life-science sector, with clients like Amgen, Pfizer and Johnson & Johnson using our fasteners.
Trusted: We have also developed good working relationships with organizations such as HCAI (formerly OSHPD), FEMA, Cal-OES, ECA, CREW and CUSEC. Most striking is that the USGS and the American Red Cross have trusted SAFE-T-PROOF™ for the securing of the contents of their own buildings!
Not Only for California: Recent earthquakes and tragedies outside of California have motivated disaster preparedness education throughout the United States. Fasteners are being purchased from Alaska to Florida, and from New York to Guam. As personal preparedness spreads to a new cultural awareness – even being taught in elementary schools – the word is out, and many Americans are on a mission to create “Safer Spaces.”