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SAFE-T-PROOF® Videos & Media Coverage

Los Angeles Mayor Eric Garcetti Speaking at the Great ShakeOut Event in Los Angeles

October 2017Share This Video

The Mayor speaking at the Great ShakeOut, an annual preparedness event held in communities across the world. He joined a press conference hosted at the Natural History Museum of Los Angeles County, where he emphasized the value of taking every possible step to prepare our families and communities — such as developing readiness plans, storing food and water, and discussing with loved ones how to locate and reunite with one another in the event of a natural disaster.

Quake Cottage® Earthquake Simulator visits Royal Jubilee Hospital

June 2016Share This Video

The Insurance Bureau of Canada Tour of 2016 - interviews with key staff about earthquake preparedness. Featuring Aaron Sutherland (IBC), Gerry Delorme (IBC) and Shawn Ferry (QC).

Patrick Otellini, Chief Resilience Officer, San Francisco

April 2016Share This Video

Patrick Otellini, Chief Resilience Officer, San Francisco discusses the City of San Francisco 30 safety implementation program.

Quake Cottage® Earthquake Simulator Featured on ABC 10 News

February 2016Share This Video

Quake Cottage® Earthquake Simulator Featured on ABC 10 News.

Quake Cottage® Earthquake Simulator Featured on ABC 7 News in Burbank

February 2016Share This Video

Quake Cottage® Earthquake Simulator Featured on ABC 7 News in Burbank.

Quake Cottage® Earthquake Simulator Featured on CW6 San Diego

February 2016Share This Video

The all-new Quake Cottage® Mobile Earthquake Simulator by SAFE-T-PROOF® Disaster Preparedness Company takes CW6 San Diego reporter for a wild-ride! Experience the powerful effects of a major Earthquake and help protect your family or business today!

Quake Cottage® Earthquake Simulator at El Rodeo Elementary School

February 2016Share This Video

The Quake Cottage® Earthquake Simulator at El Rodeo Elementary School teaching children about the importance of earthquake safety and emergency preparedness.

Earthquake Anchorage Protocol Options for Businesses

February 2016Share This Video

Glen Granholm, Vice-President of SAFE-T-PROOF® presents "Earthquake Anchorage Protocol Options for Businesses" How do you know what items need to be secured? Determining the best bracing protocol.

See our brand NEW Quake Cottage® 9.5 Ultimate Earthquake Simulator in action!

November 2015Share This Video

See our Brand NEW Quake Cottage 9.5 Ultimate Earthquake Simulator in Action!

Behind the Scenes: Dwayne The Rock Johnson in the Quake Cottage Earthquake Simulator for the San Andreas movie

Dwayne Johnson stars in San Andreas, in theaters May 29, 2015.

Watch the San Andreas - Official Teaser Trailer

February, 2015Share This Video

See San Andreas in theaters May 29, 2015

Martin Short Show featuring Michael Essrig with the Quake Cottage

November, 1999Share This Video

In this clip from the Martin Short Show in 1999, Michael Essrig discusses the importance of earthquake preparedness and demonstrates the first Quake Cottage in action.

Canterbury Earthquake Experience!

July, 2014Share This Video

This video presents two stories of the Canterbury earthquake that occurred in New Zealand in February 2011. Lincoln University lecturer, Ann Brower, tells the human story of how it felt on the ground and measuring the human costs of the quake.

See Joan Rivers take a spin in the Quake Cottage!

March, 2013Share This Video

In this excerpt from "Joan & Melissa: Joan Knows Best?" - Mike Essrig takes Joan Rivers and crew for a spin in the Quake Cottage and demonstrates the importance of fastening a home using the innovative SAFE-T-PROOF Fastening System!

Why you should fasten your home and office!

March, 2013Share This Video

This video is a demonstration of the various ways that earthquakes and other accidents can damage your property and harm the people around you, including yourself. Be prepared for earthquakes with safe-t-proof fasteners!

SAFE-T-PROOF Fasteners Featured On NBC's DATELINE: Earthquake Special

May, 2006Share This Video

In this except from DATELINE's Earthquake Special, Mike Essrig secures a home using the innovative SAFE-T-PROOF Fastening System and puts it to the ultimate test inside the Shake Table Earthquake Simulator at UC Berkley. As the shaking stops and the dust settles, everything stays securely fastened with the help of SAFE-T-PROOF!

The Quake Cottage Mobile Earthquake Simulator Visits Anderson Cooper Live

February, 2012Share This Video

SAFE-T-PROOF's Mike Essrig and the Quake Cottage Mobile Earthquake Simulator visit Anderson Cooper Live to show viewers the force of an 8.0 magnitude Earthquake. The items inside the Simulator stay secure with the help of SAFE-T-PROOF fasteners & straps - all while Anderson and his guests get the ride of their lives!

Shake It Up With Fox 5, The Quake Cottage Mobile Earthquake Simulator & SAFE-T-PROOF!

March, 2011Share This Video

Mike Essrig and the Quake Cottage Mobile Earthquake Simulator invite the Fox 5 San Diego Morning Show to shake it up! Unsecured items in our homes and businesses can fly around during an Earthquake. In this clip, Mike discusses the importance of securing our homes and businesses with SAFE-T-PROOF fasteners.

CW 6 Showcases SAFE-T-PROOF's Innovative Line Of Earthquake Preparedness Products

March, 2011Share This Video

Elizabeth Sanchez of the CW 6 Morning Show invites Mike Essrig of SAFE-T-PROOF to discuss Earthquake Preparedness. Mike demonstrates the innovative SAFE-T-PROOF Earthquake Fastening System and helps viewers at home understand what is needed inside an Emergency Survival Kit.

SAFE-T-PROOF President Mike Essrig Speaks On Earthquake Preparedness

Early DaysShare This Video

Mike Essrig, President of SAFE-T-PROOF Disaster Preparedness Co., explains the vital importance of preparing for Earthquakes by fastening our furniture and appliances. As a survivor of several powerful earthquakes in California, Mike knows that the next severe quake is not a matter of if - but of when.

The Quake Cottage Mobile Earthquake Simulator Visits KTLA Studios

Early DaysShare This Video

Michaela Pereira of KTLA's Morning Show takes a ride in The Quake Cottage Mobile Earthquake Simulator along with Mike Essrig of SAFE-T-PROOF. Mike shows viewers the devastating damage that can occur if our homes and businesses are unprepared for Earthquakes. Michaela is then amazed once SAFE-T-PROOF fasteners are installed!

An Eye-Opening Earthquake Preparedness Walkthrough at KTLA Studios

Early DaysShare This Video

Earthquake Safety Expert Michael Essrig takes a tour of the KTLA News offices to point out danger areas that can be easily secured using SAFE-T-PROOF Earthquake Fasteners to prevent injury and loss of life from falling furniture and appliances in a severe earthquake. Michaela then asks Mike to check her office to see what dangers exist.

On-Air Demonstration Of SAFE-T-PROOF Earthquake Fasteners & Straps At KTLA News

Early DaysShare This Video

Michael Essrig demonstrates the innovative SAFE-T-PROOF Earthquake Fasteners during KTLA's Morning Show. Furniture and equipment can by violently thrown around during severe Earthquakes. SAFE-T-PROOF's line of Earthquake Preparedness products save lives and protect property. Mike also demonstrates the use of cabinet door latches.

This Privacy Policy describes how safe-t-proof.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at sales@safe-t-proof.com or by mail using the details provided below:

  • ETC Building & Design, Inc., dba SAFE-T-PROOF, 1207 West Isabel Street, Burbank CA 91506, United States
Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our SiteSource of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixelsDisclosure for a business purpose: shared with our processor Shopify and Google Analytics
  • Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site
Order information
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.Disclosure for a business purpose: shared with our processor Shopify
  • Personal Information collected: name, billing address, shipping address, payment information, including credit card numbers (or PayPal), email address, and phone number.
Customer support information
  • Purpose of collection: To answer product- and site-related questions and receive communication about orders or work requests.
  • Source of collection: Email or phone communications.
  • Disclosure for a business purpose:
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you
Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We use Adoric Popups & Sales Tools. For more information: https://adoric.com/terms
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.You can opt out of targeted advertising by going to:FACEBOOK - https://www.facebook.com/settings/?tab=adsGOOGLE - https://www.google.com/settings/ads/anonymousBING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-adsAdditionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/
Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.Your rights

Your rights – California Consumer Privacy Act (CCPA)

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name Function Duration
_ab Used in connection with access to admin. 2y
_secure_session_id Used in connection with navigation through a storefront. 24h
_shopify_country Used in connection with checkout. session
_shopify_m Used for managing customer privacy settings. 1y
_shopify_tm Used for managing customer privacy settings. 30min
_shopify_tw Used for managing customer privacy settings. 2w
_storefront_u Used to facilitate updating customer account information. 1min
_tracking_consent Tracking preferences. 1y
c Used in connection with checkout. 1y
cart Used in connection with shopping cart. 2w
cart_currency Used in connection with shopping cart. 2w
cart_sig Used in connection with checkout. 2w
cart_ts Used in connection with checkout. 2w
cart_ver Used in connection with shopping cart. 2w
checkout Used in connection with checkout. 4w
checkout_token Used in connection with checkout. 1y
dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
hide_shopify_pay_for_checkout Used in connection with checkout. session
keep_alive Used in connection with buyer localization. 2w
master_device_id Used in connection with merchant login. 2y
previous_step Used in connection with checkout. 1y
remember_me Used in connection with checkout.
1y
secure_customer_sig Used in connection with customer login. 20y
shopify_pay Used in connection with checkout. 1y
shopify_pay_redirect Used in connection with checkout. 30 minutes, 3w or 1y depending on value
storefront_digest Used in connection with customer login. 2y
tracked_start_checkout Used in connection with checkout. 1y
checkout_one_experiment Used in connection with checkout. session
checkout_session_lookup Used in connection with checkout. 3w
checkout_session_token_<> Used in connection with checkout. 3w
identity-state Used in connection with customer authentication. 24h
identity-state-<> Used in connection with customer authentication. 24h
identity_customer_account_number Used in connection with customer authentication. 12w

Cookies for Reporting and Analytics

Name Function Duration
_landing_page Track landing pages. 2w
_orig_referrer Track landing pages. 2w
_s Shopify analytics. 30min
_shopify_d Shopify analytics. session
_shopify_s Shopify analytics. 30min
_shopify_s Shopify analytics relating to marketing & referrals. 30min
_shopify_sa_t Shopify analytics relating to marketing & referrals. 30min
_shopify_y Shopify analytics. 1y
_y Shopify analytics. 1y
_shopify_evids Shopify analytics. session
_shopify_ga Shopify and Google Analytics. session
customer_auth_provider Shopify analytics. session
customer_auth_session_created_at Shopify analytics. session

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Complaints

As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above. If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: State of California - Department of Justice - Office of the Attorney General and California Privacy Protection Agency (CPPA)

Last updated: 1/16/23

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